The objective was to choose an already existing snack/candy and turn it into a luxury brand. Learning about the range from quiet, old money luxury to loud, new money luxury. After choosing a demographic, the deliverables of the project consisted of designing a logo, choosing brand fonts and colors, designing and mocking up two flavor variation package designs, and at least one branded merch item.

I chose to rebrand Starburst into a loud and new money luxury brand. I designed the logo to be easily readable and to represent the texture of the candy. Using colors, textures, and patterns that are eye catching and stick out. The pouch packaging mockups demonstrates how different flavor variations of the candy would be designed. While the box packaging demonstrates a more luxurious twist on packaging for the Starburst candy. Finally I mocked up possible merch ideas. As a loud luxury brand I designed a variety of different kinds of merch. Making sure the logo of the brand really stands out.